Hotel

For this academic branding project, I designed the complete identity of a fictional hotel called Smooth Hotel. The visual language follows a minimalist and sophisticated approach, relying on a strong black-and-white contrast to enhance readability and reinforce the hotel’s premium positioning.

The branding system includes a sleek logo and its pattern variations, a coherent signage concept supported by a custom pictogram style, as well as photomontage visuals to demonstrate how the signage integrates into real environments. I also designed the restaurant menu layout, ensuring consistency across every touchpoint of the brand experience.