Daisy

For this branding project, I created the visual identity for Daisy, a fictional milk brick brand. The design concept is based on a stylized cow illustration, subtly shaped through contour-like topographic lines. This approach brings a modern and distinctive look while hinting at nature and land.

The entire identity is primarily black and white to keep a clean, premium feel. A single touch of color is used as a functional design element: it appears on the cow’s ear to enhance the illusion of the illustration and clearly differentiate milk types (e.g., whole, semi-skimmed, etc.).